Reaction Co. is a handmade fingerboard company started by Oberlin student Ray Condon (’18). Fingerboarding is a relatively new, creative sport that has a huge folowing within the United States. Condon’s plans for the company include developing an attractive website and learning to comprehend the Ecommerce services such as Shopify and Unbounce. With this, the new, upcoming release of a new line of fingerboards can be correctly marketied and sucessfully distributed to those who want them. These new series will include a natural series (boards made out of leaves and other natural materials) and a “Composite Series (Boards made out of carbon fibers, fiberglass, Kevlar, and other secret composite materials). Reaction Co. also plans on opening up a clothing line to compliment the lifestyle it is cultivating.